Privacy policy

Last updated 2 November 2026

Draft

This is a draft, to be reviewed before Cufflinks is submitted to the App Store. Items marked [to confirm] are still open.

Cufflinks is a small independent word game. We collect as little as we can, only to run the game, and we never sell it.

The short version

What we collect, and why

When you play on your own

Your settings, best scores, recently seen words and similar game state are saved on your device (in the app’s storage, or your browser’s storage when you play at playcufflinks.com/play). They are not sent to us. Deleting the app or clearing your browser data removes them.

When you play online (Head to Head and Random Match)

Online games run on Google Firebase (Firebase Authentication and Cloud Firestore). When you first open an online mode:

Like any internet service, Google’s servers receive your IP address and basic technical information about the request when the game talks to them. Firebase uses this to provide and secure the service. See Firebase’s privacy information.

Checking your connection

To tell whether you are online, the game sends a tiny request to a Google connection-check address. Nothing about you is sent with it, though Google sees the IP address the request comes from.

Ads (planned, not live)

We plan to show ads in the free version of the iPhone app using Google AdMob. When we do, AdMob may collect device information, an advertising identifier (only if you allow tracking when your iPhone asks) and how you interact with ads, to show and measure them. We will update this policy, and the App Store privacy details, before any ads go live. [to confirm: whether ads appear in the browser version]

Purchases (planned, not live)

We plan to offer a one-time Remove Ads purchase through Apple In-App Purchase. Apple handles the payment; we never see your card details or Apple ID. The app only learns whether the purchase was made, and keeps that on your device.

This website

playcufflinks.com is hosted on Cloudflare Pages. It sets no cookies and runs no analytics or trackers, and its fonts and images are served from this site. Cloudflare processes standard request data, such as your IP address and browser type, to deliver the site and protect it from abuse. When you open an invite link, the code is read from the link inside your browser and is only used when you choose to play.

How long we keep it

Who we share it with

Only the services that run the game: Google (Firebase) for online play and, once they are live, Google AdMob for ads and Apple for purchases. Your player name and moves are shared with the opponent you play. We don’t sell or rent personal information, and we don’t share it for advertising beyond what is described above.

Google’s servers may be in the United States or other countries, so your data may be processed outside the country where you live.

Children

Cufflinks is a word game for a general audience. It doesn’t ask for anyone’s age, email or contact details. The only thing a player types for us to store is a player name. If you think a child has put personal information in a player name, contact us and we will remove it.

Your choices and rights

Depending on where you live (for example the EU, the UK or California), you have legal rights over your personal information, including access, correction and deletion. We will honour them wherever you live. We use online-play data only to provide the online games you ask for.

Changes

If this policy changes, we will update this page and the date at the top. For significant changes, such as turning on ads, we will also say so in the app.

Contact

Questions or requests: [email protected]. [to confirm: the developer’s legal name and contact address, which the App Store and some laws require]